1Up Partners

1Up Partners program overview

1Up Partners promotes flexible affiliate arrangements rather than a rigid public rate card, with Revenue Share and customized CPA/Hybrid-style deals built around its current brand portfolio. Industry records commonly reference a 35% Revenue Share baseline, a 5% sub-affiliate layer and monthly payments, although some reported thresholds are comparatively high. Adior’s profile highlights that flexibility while examining the details publishers need to pin down in writing: live brands, minimum payout, negative carry-over, accepted GEOs, traffic approval and the exact economics attached to bespoke campaigns.

Research basis: 1Up Partners official website/terms plus current industry records. Official 1Up Partners website and terms are publicly accessible; some numerical terms are taken from current industry records because the homepage emphasizes flexible/customized deals.

For this program, the product mix is Casino and sports betting, while the current GEO picture is: Broad international coverage, but exact allowed GEOs vary by brand and campaign. These details shape which landing pages, creatives and acquisition channels are commercially relevant, so Adior treats them as part of the offer rather than as generic background information.

💰 Commission models and Revenue Share

The current commission position is summarized as RevShare, CPA/Hybrid-style customized deals and affiliate-only offers. Current industry records commonly list a 35% RevShare baseline and 5% sub-affiliate. Where a range is shown, the top percentage should be treated as a maximum rather than an automatic starting rate unless the program explicitly says otherwise. Volume tiers, active-player counts, FTD thresholds, GEO, traffic quality and negotiated insertion orders can all determine the actual percentage credited to an affiliate account.

The official site emphasizes comprehensive reporting, exclusive offers, personal account managers and high-converting brands. Terms define NGR after fees, bonuses, taxes and chargebacks, so the complete NGR formula matters when comparing offers.

Before forecasting EPC or lifetime commission, ask for the exact NGR definition. At minimum, confirm whether the program deducts player bonuses, free bets, payment-processing costs, chargebacks, fraud, game-provider royalties, licensing costs, gambling taxes, jackpot contributions and platform/admin fees. Also ask whether sports and casino revenue are bundled together and whether negative performance from one product or brand can reduce commission earned from another.

💳 Payout timing, thresholds and methods

Current payout position: Current industry records report monthly payouts; some sources list a €1,000 minimum. Confirm the live threshold with the manager. The methods currently published or reported are: Terms define commission payment generally; specific methods should be confirmed in the account.. A payout schedule is only useful when the minimum threshold, invoicing rules and verification requirements are also understood. New affiliates should ask whether balances below the threshold roll forward automatically and whether inactive accounts can lose unpaid commission.

Payment rails can also affect the real value received. Bank wires may carry intermediary charges, e-wallets can have account or currency restrictions, and crypto transfers require the correct asset and network. If the affiliate account is denominated in one currency but paid in another, ask which exchange-rate source is used and on what date the conversion takes place. For high-volume publishers, FX treatment can materially change monthly net receipts.

📉 Negative carry-over and revenue risk

Current research finding: Current industry sources commonly report no negative carry-over / reset. Negative carry-over matters because a large winning player, chargeback event or correction can create a negative monthly balance that may offset future commission. Programs with NNCO reset the balance for the next accounting period, while carry-over programs can require future positive NGR to repay the deficit before new commission becomes payable.

Even when a program advertises no negative carry-over, special high-roller clauses can create exceptions. Ask whether one player’s large win is ring-fenced, carried separately or spread over later months. The same applies to CPA: if a qualifying customer later chargebacks or is classified as fraud/bonus abuse, some programs reverse the CPA or deduct it from future earnings.

📊 Tracking, reporting and attribution

ReferOn is reported as the current affiliate platform. Tracking quality is central to affiliate economics because every click, registration, FTD and player transaction depends on correct attribution. Publishers should not assume that a familiar platform automatically means a standard cookie window: operators can configure attribution rules differently even when they use the same affiliate software.

• 🔗 Confirm the cookie or attribution window and whether it is first-click or last-click.
• 📱 Ask how cross-device registration is handled if a user clicks on mobile and deposits on desktop, or vice versa.
• 🧪 Request sub-ID / campaign parameters so individual pages, ads and creatives can be measured.
• ⚙️ Media buyers should ask about postback/S2S support and which conversion events can be returned.
• 📈 Check whether player-level, GEO-level and day-level reporting are available and how often stats update.

🌍 GEO coverage and compliance

Broad international coverage, but exact allowed GEOs vary by brand and campaign. Affiliate acceptance does not mean every country or traffic source is legal or permitted. Gambling availability can differ by product, licence, local regulation and advertising channel, and some operators maintain separate prohibited-territory lists for sportsbook and casino.

Before publishing localized pages or buying media, request the current accepted-GEO list and keep it with the campaign record. Geo-blocking, age-gating and responsible-gambling disclosures may be required. If the program later changes market availability, publishers should be able to disable campaigns quickly rather than continuing to send prohibited traffic.

📣 Traffic sources and marketing rules

Current traffic guidance: Official site promises customized deals, reporting and manager support; brand bidding and paid channels require approval. The safest approach is to disclose the exact acquisition source during onboarding and obtain written permission for channels that can create compliance risk, including PPC, paid social, SMS, email, push, influencer traffic, apps, streaming, incent traffic and sub-networks.

🎰 Brand and product positioning

The program is associated with PowerUp/PowerUP has been prominently associated with the program; current portfolio should be confirmed on signup. and the principal product mix is Casino and sports betting. For SEO affiliates, product breadth can support review pages, bonus explainers, game/provider content and sportsbook/event pages. For paid acquisition, the more important consideration is the offer-to-GEO fit: an attractive brand in one market may have weak payments, localization or licensing in another.

Publishers should also confirm whether one affiliate account tracks all supported brands and domains, or whether each brand requires separate links and commission plans. If brand bundling applies, a negative result on one property could reduce positive earnings on another. If there is no bundling, separate brand reporting can make profitability easier to evaluate.

🤝 Affiliate management and support

Commercial terms often depend as much on manager responsiveness as on the public rate card. A useful affiliate manager should be able to confirm GEO status, provide current creatives, explain NGR deductions, arrange tracking tests, resolve missing-player issues and give a clear payment escalation path. For negotiated CPA or Hybrid deals, the written IO should state qualifying deposit, wagering requirement, fraud rules, validation window, caps and payment date.

For larger publishers, ask whether the program provides custom landing pages, exclusive bonuses, promo codes, API feeds, localized creatives and faster payment cycles. These can materially improve conversion and operational efficiency even when the headline commission rate does not change.

⚖️ Due-diligence points before sending traffic

• ✅ Save a copy of the agreement and commission plan that applies on your launch date.
• ✅ Confirm the legal entity paying affiliate commissions and the invoice/KYC requirements.
• ✅ Verify the NGR formula and every recurring deduction, not just the headline Revenue Share.
• ✅ Test the tracking link from click through registration and first deposit before scaling traffic.
• ✅ Get current GEO and traffic-source approval in writing.
• ✅ Confirm the payout minimum, payment date, available methods and FX treatment.
• ✅ Ask how negative balances, high rollers, chargebacks and self-exclusion affect commission.

📝 Questions to ask 1Up Partners

1. Which exact commission model and percentage will be assigned to my account?
2. What is the complete NGR formula, including admin fees, bonuses, taxes, payment fees and royalties?
3. Does negative carry-over apply, and is there a separate high-roller policy?
4. What payout threshold, schedule, currency and payment methods apply to my account?
5. Which countries and products can I promote today, and which are prohibited?
6. What traffic sources require advance written approval?
7. What cookie duration and attribution logic apply to returning and cross-device users?
8. Can I use postbacks, sub-IDs, APIs or player-level reporting for optimization?
9. What qualification rules apply to CPA/Hybrid deals, including deposit and wagering requirements?
10. Are sub-affiliate earnings available, and if so, what rate and duration apply?

Official / research source

The principal source used for this update is 1Up Partners official website/terms plus current industry records. Where the program publishes its own terms, those operator materials should take precedence over directory summaries. Adior’s profile is for comparison and due diligence; a signed affiliate agreement or insertion order controls the commercial relationship.